Duration

• 12-16 weeks (an extension could be granted under special circumstances)

This course covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East.

An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. Our courses focus on real-life examples, exercises and teamwork, the exchange of good practises and lessons learned and the sharing of experiences.

Target Group

Tourism Industry experts, Project Managers, Educators and, management Specialists,
Hotel Owners, Hotel managers, MBA students, Industry Professional

Course and Administrative fee

The total administrative and course fee charge is $ 1000 (Based on academic merits, a partial scholarship or/and installment payment of fee can be grnted to a limited number of applicants. Please contact us on details.)

Operating Guarantee

Applicants will be provided an academic representative, and a qualified and experienced Course Mentor , text book materials , other study materials, slides, case studies, excercises, tests, supplements and other sources to secure additional materials on the specifics indicated in the course description section. After proper study and review of all materials and completing of all assignments arrangements will be concluded by academic advisor for candidates to sit for their exams at one of Registered Partner Examination centers (RPEC). Specific arrangements will be provided to applicants in good time.

Start / Registration

Registration to our programs is made by was of completing our online application format this link: http://german-academic-institute.org/application-section-a.html One may contact us per e-mail as well at: contact@german-academic-institute.eu Registration should be concluded atleast 4 weeks prior to the beginning of the course.
Summarized description of course topics & additional literature

Applicants will learn about

• International Marketing Environment
• Analyzing Global Opportunities
• International Market Entry and Development
• Designing Global Marketing Programs
• Export Marketing
• Global Marketing

Specific Topics

• Introduction to Marketing
• Marketing methods and Objectives
• Conventional Advertising
• Understanding Advertising
• Getting Recommendation and Referrals
• Building a website

Alternative Topics

• Computers and the internet
• Customer Resources
• Working for Volunteer Negotiating

Further Reading

• Academy of MGMT Executive
• Academy of Management Review
• Harvard Business Review
• Harvard Business School

Qualifications

The Modules which are alligned up with  innovative materials  including the Practical Training Attachment (PTA)to each course, were designed by a group of international EU and ACP practicing educationists and experienced active experts in the industry. These provisions are being made possible through the European Union programme for Capacity Building for Higher Education in Developing Countries (EDULINK I, II and ACP Science and Technology,Erasmus Mundus etc..)
As a result of the years of co-operation between the German Academic Institute , F+U Group (Schools, Academies & Universities) Heidelberg,Germany,(International University of Cooperative Education and The University of Applied Science-Berlin) and other EU-Higher Education, Vocational & Continuing Educational Training Institutes, qualified (passing of both theory & practical training attachment) applicants will be a warded a German Academic Institute Professional Certificate (GAIPC) in cooperation with its state recognized German academic training Institutes. This co-operative engagement is important and practiced  at GAI in order  to guarantee “Quality Assurance” and “EU added value elements” of course content.