Cross-Cultural Marketing Management (32-CCMM)

Cross-Cultural Marketing Management (32-CCMM)

Ratings (3)

Cross-Cultural Marketing Management (32-CCMM)


  • 12-16 weeks (an extension could be granted under special circumstances)

Here we keep exploring the impact of multiculturalism in different societies and how it affects marketing theory and practice and examine the importance of the cultural context in different societies’ marketing practices. Marketing has a strong cultural context and a great deal of marketing activities take place in settings that are context-specific. Thus, cultural contexts of marketing have become inescapable issues in both the study and practice of marketing.
The text considers the various branches of marketing activity – communication, services, relationships, branding, product strategy, pricing, e-commerce, consumer behaviour – and places them in a cross-cultural context.

Our courses focus on real-life examples, exercises and teamwork, the exchange of good practises and lessons learned and the sharing of experiences and insight. Applicants can develop an individual project during this course. You
can choose among the subjects taught in a course relevant to your own work
and career. Enrolled applicants will be provided with the complete course syllabus.

Course and Administrative fee

The total administrative and course fee charge is $ 1000 (Based on academic merits, a partial scholarship or/and installment payment of fee can be grnted to a limited number of applicants. Please contact us on details.)

Operating Guarantee

As a result of the years of cooperation between the GAI, F+U-Germany and other EU – Vocational & Continuing education training institutes, qualified applicants will receive a valid GAI Certificate in cooperation with its state recogonized German academic training Institutes. This is important to guarantee “quality assurance” and “ EU added value” elements of course materials. GAI will conclude all confirmations of participation with other relevant details. All practical and theoretic  exams must be passed properly. The minimum passing grade for the written exams is 75%. Details relating to examination procedures will be communicated to all enrolled applicants in the course syllabus description.

Student grades in this course will be based proof of practicalunderding of the materials/texts (50%), two individual project presentations (15% each) and 2 group project (20%)

Start / Registration

Registration to our programs is made by was of completing our online application format this link: One may contact us per e-mail as well at: Registration should be concluded atleast 4 weeks prior to the beginning of the course.


The Modules which are alligned up with  innovative materials  including the Practical Training Attachment (PTA)to each course, were designed by a group of international EU and ACP practicing educationists and experienced active experts in the industry. These provisions are being made possible through the European Union programme for Capacity Building for Higher Education in Developing Countries (EDULINK I, II and ACP Science and Technology,Erasmus Mundus etc..)
As a result of the years of co-operation between the German Academic Institute , F+U Group (Schools, Academies & Universities) Heidelberg,Germany,(International University of Cooperative Education and The University of Applied Science-Berlin) and other EU-Higher Education, Vocational & Continuing Educational Training Institutes, qualified (passing of both theory & practical training attachment) applicants will be a warded a German Academic Institute Professional Certificate (GAIPC) in cooperation with its state recognized German academic training Institutes. This co-operative engagement is important and practiced  at GAI in order  to guarantee “Quality Assurance” and “EU added value elements” of course content.
Applicants will learn about

  • Cultural value
  • Multicultural marketing
  • How to develop a cross-cultural marketing strategy
  • Branding in cross-cultural marketing
  • Video
Course Durations: 85hr 45min

Meet Our Course Teacher

Course Reviews

  • Vidrik Kallaste


    I really enjoyed the course probably because I had marketing as my background though, however, every part it was explanatory and it's really helpful, it also serve as a refresher course to me, thump up to the teach.

  • Serge Makiadi


    It's a wonderful learning experience with the concepts and the applications of marketing. As a experienced marketing/sales people, this course is really useful to refresh what I learned/did before and give me some ideas about what I am going to implement in the future.


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